Jensen Kuciel

Jensen manages the marketing efforts for Miller Strategic Advisory Group as a fractional Marketing Manager while also leading any Marketing initiatives and projects for the firm’s clients. Jensen is a dynamic and detail-oriented digital marketing professional with extensive experience in brand and marketing strategy, data and performance analysis, account management, and project coordination.

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Currently, Jensen serves as a Business Intelligence Manager for a media agency, where she leverages multiple data sources to measure paid media and marketing campaigns. She ensures the accuracy of internal data and third-party streams within the custom measurement framework. Jensen excels at synthesizing and translating data into actionable insights and business learnings for paid media channel teams and client partners, identifying opportunities for strategy optimization and program enhancement. She also manages advanced analytics and regular measurement processes, performs data QA for accuracy, reviews analyses, tracks data and deliverable timelines, and presents findings to internal and external stakeholders. Additionally, she provides guidance to direct reports, supports internal teams, and partners with third-party platform teams to maintain team rapport and meet client goals.

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Previously, Jensen was a Paid Search Manager where she managed an annual SEM budget of $10M across various franchises for a major pharmaceutical company. She oversaw and supported day-to-day campaign management, including reporting on and optimizing towards client KPIs through engagement-based bidding with a focus on campaign efficiency. Jensen monitored the competitive landscape and worked cross-functionally with other channels to understand campaign performance drivers and identify opportunities for campaign evolution. She collaborated with search vendors to drive innovative search strategies based on client goals while coordinating with cross-channel teams to integrate into a holistic digital strategy, streamline internal processes, and improve team efficiencies. Jensen also QA'd monthly and bi-annual channel reports, highlighting performance trends and key contributors to provide insight into campaign performance. She managed and mentored associates by providing continued support and growth opportunities through daily tasks and career conversations.

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Jensen holds a B.S. in Integrated Marketing Communications from Canisius University.  Her diverse skill set includes data and performance analysis, account management, project coordination, brand strategy, search engine marketing (SEM), financial management, reporting and insights creation, social media strategy and management, search engine optimization (SEO), and content marketing.

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Jensen loves to problem-solve and dig deeper, whether through data analysis, researching new perspectives, or engaging in thoughtful conversation. Her diverse background in digital marketing and analytics allows her to approach challenges with a unique perspective, driving innovation and efficiency in every project she undertakes.​​